Friday, October 21, 2011

Future Global Expansion of Exhibitions to be Discussed

-Marina del Rey, CA
-We are continuing to learn more about the slated agenda for the closing day of Feast Fest Meeting & Conference Week when it opens up later on this morning.

Arthur Ayeiy, an assistant to FF Manager William Vanderbilt, revealed that one subject that will be discussed is possible further global expansion of Feast Fest exhibitions.

FF made history in October 2010 when it held the first ever exhibition in a foreign country when it did so at Kitchen Stadium in Tokyo. Exhibitions in Tokyo were again successfully forged in April 2011 and one is slated for January 2012. Tokyo has earned its permanent slot as the one non-U.S. site on the exhibition schedule.

FF will begin a new eight-exhibition offseason schedule in 2012, but this setup will remain through at least 2016. This means that expansion would have to take away the exhibition of an FF exhibition stronghold. In 2011 and 2012, Edelyn Cooking Arena has hosted/will host two exhibitions; if one was taken away it would open up an expansion slot. But Edelyn's officials are rough-and-tumble; FF couldn't even introduce a new venue (Nø, Joe Pasik's restaurant in Boston, Massachusetts) for 2012 under the soon-obsolete seven exhibition setup. Edelyn wanted both its exhibitions, meaning that to add a new venue they had to add a new exhibition--something Vandy and the powers that be don't want to do for at least another five years.

Another question to be answered is where the exhibition would be located. Europe is a certainty--if the logistics can be worked out, FF has arrangements with restaurants and cooking arenas worked out in Paris and Zurich, and is working on those arrangements for London, Barcelona, Rome, and Thessalonki, Greece.

However, the 2012 exhibition schedule is already made out. And, though it will not be officially released until October 17, 2012, the framework of the 2013 exhibitional season is already in place; it just needs to be fleshed out a bit.

So FF will likely be setting its second international foot down in the great and culinarily diverse continent of Europe, but Europeans may have up to a three year wait to see Feast Fest chefs in action.

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